Digital distribution benefits Disney in international markets by expanding cinema screens in which regions?

• A. Broadens its merchandising opportunities internationally
• B. Expands the number of cinema screens in countries like China and Russia
• C. Reduces production costs across all markets
• D. Improves on-demand streaming revenue only

Answer: (B)

Digital distribution expands a studio’s theatrical reach by delivering content digitally to cinemas, making it easier and cheaper to add more screens across a country. This approach is especially impactful in international markets where theater networks are large and continually upgrading to digital projection. By increasing the number of cinema screens in growth regions like China and Russia, Disney can maximize release opportunities and boost box office potential in those markets. Other ideas focus on merchandising, production costs, or streaming revenue, which don’t directly explain expanding cinema screens.