Digital distribution helps Disney in international markets by expanding cinema screens in which regions?

• A. France and Germany
• B. United States and Canada
• C. China and Russia
• D. Brazil and Argentina

Answer: (C)

Digital distribution is about delivering film content quickly and efficiently to a wide network of theatres, cutting the need for costly physical prints and enabling simultaneous or rapid global releases. This approach is especially powerful in markets where cinema infrastructure is expanding and modernising, because it lets a studio push new releases to many screens as soon as they’re ready. China and Russia have seen substantial growth in the number of cinemas and in multiplex development, along with ongoing digitisation of screens and support from local distributors and policies that encourage broader access to films. By using digital delivery, Disney can reach a larger, geographically diverse audience faster, tap into growing demand, and manage multilingual versions and regional edits more smoothly.

In contrast, in some mature markets like parts of Western Europe or North America, the networks of screens are already extensive, so the same rate of expansion isn’t as pressing, though digital distribution remains essential for timely releases and efficient operation. In South American markets like Brazil and Argentina, growth exists but has historically been slower and less consistent than in those high-potential markets, which makes the impact of expanding cinema screens through digital distribution comparatively smaller.