How did Disney promote Toy Story 3 through synergy?

• A. Re-releasing the first two Toy Story films in 3D and including previews of Toy Story 3.
• B. Creating a video game tie-in.
• C. Running a limited television advertising campaign.
• D. Partnering with a streaming service.

Answer: (A)

Synergy in film marketing is about using cross-promotional activities across different media owned by the same company to boost a film’s visibility and appeal. The best example here is re-releasing the first two Toy Story films in 3D and including previews of Toy Story 3. By bringing audiences back to the cinema with refreshed 3D versions and attaching previews for the new film, Disney leverages its existing franchises and venues to create a coordinated push for Toy Story 3. This approach multiplies touchpoints—people who enjoyed the originals are reminded of the upcoming movie, and the new 3D presentation generates renewed excitement. While other options represent promotional ideas, they don’t demonstrate the same integrated cross-platform strategy within the company’s properties as clearly.