In distribution strategy, what does 'cross-media rights' refer to?

• A. Rights to broadcast only on a single platform.
• B. Rights across multiple platforms and media types.
• C. Rights to remaster old films.
• D. Rights to merchandise.

Answer: (B)

Cross-media rights are about licensing a piece of content to be used across multiple platforms and media types, such as broadcast TV, streaming services, DVDs/Blu-ray, and digital/mobile formats. This approach lets a production maximise audience reach and revenue by exploiting the same content in several channels rather than being limited to one platform. It’s different from rights that cover just a single platform, which would restrict where the content can be shown; or from remaster rights, which deal with improving the film’s or show’s quality; or merchandising rights, which cover products and branding rather than distribution channels.