In the UK film sales revenue in 2009, which source was second largest after DVD/Blu-ray?

• A. Theatrical cinema.
• B. Streaming services.
• C. Television rights.
• D. Merchandise.

Answer: (A)

The question tests how film revenue is distributed across different channels and how the mix looked around 2009. After home entertainment like DVD/Blu-ray, the next biggest revenue stream for UK films was money from cinemas—the box office. Theatrical cinema revenue comes from audiences paying to see new releases on the big screen, and this tends to be substantial, especially for popular films that draw large audiences. At that time, streaming services weren’t yet a major revenue source in the UK, and while television rights and merchandising contributed, they generated less money than the box office. So, the second-largest source after DVD/Blu-ray was the money earned from theatrical releases.