Synergy in the film industry often involves which practice related to TV drama adaptation?

• A. Corporate cross-promotion across media properties
• B. Limiting marketing to a single medium
• C. Creating separate unrelated campaigns
• D. Reducing cross-media partnerships

Answer: (A)

Synergy means coordinating marketing and branding across different media platforms so the whole property has more impact than any single channel alone. When a TV drama is adapted from a film, cross-promotion across media properties uses the film, the TV series, streaming, social media, and related products to support and amplify each other, drawing in fans from one format to engage with another. This integrated approach increases reach, strengthens the overall brand, and maximizes audience engagement and revenue. Limiting marketing to a single medium, creating separate unrelated campaigns, or reducing cross-media partnerships would all undercut that cross-platform impact and fail to capitalize on the connected nature of modern media franchises.