Tie-in marketing refers to:

• A. Marketing extending content to other media/products; e.g., video games, novels tied to a TV show
• B. Marketing limited to TV ads only
• C. Creating the main title sequence
• D. Releasing a stand-alone film unrelated

Answer: (C)

Tie-in marketing is about taking a TV show’s world and linking it across different media and products to extend reach and deepen audience engagement. It uses additional formats like video games, novels, comics, and licensed merchandise that connect to the show’s characters, settings, or stories. This cross‑platform promotion helps fans explore more of the same universe, reinforcing the brand and keeping the property alive beyond the screen. It isn’t just about TV ads, nor about creating a main title sequence, nor about releasing a stand-alone film that isn’t connected to the show, all of which describe different things rather than the strategy of expanding content across media and products.