What is cross-media convergence?

• A. Replacing TV content with print media.
• B. Convergence means reducing platforms.
• C. Use of same content on TV only.
• D. Integration across platforms; representation can be extended or altered via online content, social media.

Answer: (D)

Cross-media convergence is about integrating storytelling across multiple platforms so a single property can be experienced on TV, online, and through social media or apps, with each channel adding or adapting elements. This approach lets representation be extended or reshaped via online content and social media, creating a more interactive and layered experience for audiences.

The correct option captures this idea by describing integration across platforms and how online content and social media can broaden or alter how the story or characters are represented. Replacing TV with print, reducing platforms, or using content on TV only all keep the experience on a single channel or substitute one medium for another, which isn’t convergence.