What is cross-media ownership?

• A. A corporation that only owns newspapers.
• B. The process of cross-promotion within a single medium.
• C. A company that owns different types of media, such as film, TV, and radio.
• D. A streaming service with exclusive rights to one studio.

Answer: (C)

Cross-media ownership is when one company controls multiple different types of media outlets or platforms, such as film studios, TV networks, radio stations, newspapers, and online services. It’s about ownership across several media formats, not just one. This allows the company to distribute content across channels, coordinate promotions, and leverage synergies across platforms, which can influence how content is produced, marketed, and accessed.

The option describing a company that owns film, TV, and radio best fits this idea because it spans multiple media sectors, showing ownership beyond a single medium. Owning only newspapers is limited to one medium. Cross-promotion within a single medium is about promoting within that medium, not owning across different ones. A streaming service with exclusive rights to one studio relates to distribution rights and platform deals, not ownership of multiple media types.