What role do film festivals and pre-release screenings play in distribution strategy?

• A. They always guarantee profits
• B. They replace the need for distributors
• C. They generate buzz, help secure distributors and test audiences
• D. They are irrelevant to marketing

Answer: (C)

Film festivals and pre-release screenings are part of distribution strategy because they create visibility and shape the market for a film. At festivals, industry buyers, distributors, critics, and press gather, so a strong showing can generate buzz, critical attention, and early interest from potential buyers across territories. Pre-release screenings test audience reactions, revealing how viewers respond to pacing, tone, and storytelling, which can refine marketing messages and even prompt edits. These events help secure distribution deals, inform which platforms or release windows to pursue, and guide strategy overall. They don’t guarantee profits, don’t replace distributors, and are far from irrelevant to marketing.