What strategy did Disney use to reduce piracy and boost DVD sales?

• A. Shortened the distribution window between theatrical and DVD releases.
• B. Lengthened the distribution window.
• C. Reduced marketing expenditure.
• D. Delayed Blu-ray release.

Answer: (A)

Shortening the time between cinema release and the DVD release uses timing to drive legitimate sales and cut piracy. By making a legal copy available sooner, fans who want to own or rewatch the film don’t feel compelled to pirate because the easy, affordable option is right there. It also captures the movie’s post-theatre momentum—once people have seen it, they’re more inclined to buy the DVD while interest is high. If the window were longer, it gives more opportunity for pirates to share or download ahead of the official release, and it delays revenue from home entertainment. The other options don’t address how access timing affects both piracy and immediate sales in the same way.