Which event was held at Disneyland to promote a film?

• A. A press junket at a studio lot with interviews.
• B. ElecTRONica dance parties included previews of the film.
• C. A charity gala screening with cast Q&A.
• D. A poster signing event.

Answer: (B)

Experiential marketing in film uses real-world spaces to immerse fans and give them a taste of the movie, often with previews or interactive elements. Holding a promotional event at a place like Disneyland taps into the park’s built-in audience and beloved atmosphere to create buzz and align the film with a branded, immersive experience. ElecTRONica was a themed, nighttime event at Disney’s California Adventure that blended music, lighting, and live previews of the film, turning the park into a promotional stage for the movie. This direct link between the venue and film previews makes it the strongest example of a Disneyland-based promotion.

The other options describe promotional activities that don’t occur at Disneyland with a film preview element: a press junket at a studio lot focuses on interviews rather than a themed public experience; a charity gala screening is a formal event not tied to the theme-park environment; a poster signing is promotional but lacks the film preview component and Disneyland setting.