Which statement best describes how 3D technology affected Avatar's earnings?

• A. It had no impact on ticket sales.
• B. It reduced production budgets.
• C. It contributed to higher ticket sales and box office.
• D. It limited audiences to 3D-capable theaters only.

Answer: (C)

The question tests how a new viewing technology can affect earnings by changing audience demand and pricing. Avatar used 3D to create a more immersive experience, which made many viewers willing to pay higher ticket prices for screenings. This premium pricing, plus the broader appeal of a visually spectacular experience, boosted the film’s overall box office beyond what a standard 2D release would typically achieve. So the earnings growth came from more people choosing to see it and paying the higher 3D prices, not from lower costs or from restricting audiences.

The other statements miss the point: saying there was no impact ignores the clear boost from 3D demand; claiming production budgets were reduced is contrary to how 3D often raises costs rather than lowers them; and suggesting audiences were limited to 3D-capable theaters doesn’t reflect how a major release still reached huge audiences across many venues, with 3D screenings driving substantial revenue.