Which term best describes a company that owns a film studio, a TV network, and a radio station?

• A. Cross-media ownership
• B. Synergy
• C. Conglomerate
• D. Ancillary revenue

Answer: (A)

Owning multiple media platforms under one company is cross-media ownership. This term captures when a single organization controls content creation and distribution across different media channels—like a film studio, a TV network, and a radio station—allowing it to coordinate strategies, cross-promote, and leverage brands across audiences.

A conglomerate is a broader idea about a large company with diverse holdings, not specifically focused on owning multiple media outlets. Synergy describes the benefits that can arise from having those assets together (such as improved marketing or shared content), not the ownership itself. Ancillary revenue refers to extra income from related products or services, rather than the ownership structure across media platforms.